Personal Information We Collect

Information you provide to us. Personal information you may provide to us includes:

Third party sources. We may combine personal information we receive from you with personal information we obtain from other sources, such as:

Automatic data collection. We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with our websites, online services and our communications, such as:

Cookies and similar technologies. Our Services may use the following technologies:

Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

How We Use Personal Information

We use personal information for the following purposes:

Service delivery. We use personal information to perform our contractual obligation under our terms of use, including to:

Improve, monitor, personalize, and protect our Services. It is in our legitimate business interests to improve and keep our services safe for our users, which includes:

Research and development. We may use personal information for research and development purposes in our legitimate business interests, including to analyze and improve our Services and our business. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve our Services and promote our business.

Marketing and advertising. We, our service providers, and our third-party advertising partners may collect and use personal information for the following marketing and advertising purposes:

Compliance and protection. We may use personal information to comply with legal obligations and to defend us against legal claims or disputes, including:

How We Share Personal Information

We may share personal information with:

Affiliates. Within Best Sea Salts for purposes consistent with this Privacy Policy.

Service providers. Companies and individuals that provide services on our behalf or help us operate our Services or our business (such as hosting, information technology, customer support, email delivery, and website analytics services).

Payment processors. When you make a purchase at Best Sea Salts, your payment card information is collected and processed directly by our payment processors, such as Stripe. We do not record or maintain payment card or bank account details. These payment processors may use your payment data in accordance with their privacy policies. Stripe’s privacy policy is available at https://stripe.com/privacy.

Facebook and other Social Networking Services. You may be given the option to access or register for the Services through the use of your user name and passwords provided by Facebook and other social networking sites (each, an “SNS”), or otherwise have the option to connect an SNS account. By doing so, you authorize us to access and store information from the SNS -- including, without limitation, your name, email address(es), date of birth, gender, current city, profile picture and URL -- and to use and disclose it in accordance with this Privacy Policy. To control what information is shared with us, please check your privacy settings on each SNS and make changes as appropriate.

Third parties. Third parties, such as advertising companies, data providers and data co-ops, such as Oracle and Epsilon, for interest-based advertising and other marketing purposes, including those third parties’ own purposes.

Professional advisors. Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.

Authorities and others. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.

Business transferees. Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Best Sea Salts (including, in connection with a bankruptcy or similar proceedings).

Google reCAPTCHA. In order to protect our website and other features, we use Google reCAPTCHA provided by Google Inc. (“reCAPTCHA”) for all United States visitors. We employ reCAPTCHA to check whether data is entered into our forms by a person or by an automated program, script, or bot. reCAPTCHA analyzes the behavior of the person entering the data using various features. This analysis starts automatically as soon as the website is accessed. For analysis, reCAPTCHA evaluates various information (e.g., IP address, browser type, settings, and plugins, URL of the referring website, time spent on the respective website, mouse movements, input characteristics of the data entry, including speed, sequence, and selection of inputs, etc.). The data collected during the analysis is forwarded to a Google server, where it is stored and evaluated. Your use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. For more information about reCAPTCHA, please visit: https://www.google.com/recaptcha/about/.

Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties or the public on or through our Services, that information can be seen, collected, and used by others. We are not responsible for any use of such information by others.

Other Sites and Services

Our Services may contain links to websites and other online services operated by third parties. In addition, our content may be integrated into web pages or other online services that are not associated with us. These links and integrations are not an endorsement of, or representation that we are affiliated with, any third party. We do not control websites or online services operated by third parties, and we are not responsible for their actions.

Security

We employ a number of technical, organizational and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe and we cannot guarantee the security of personal information.

International Data Transfer

You may provide personal information directly to our website in the United States. We may also transfer personal information from Europe to our affiliates and service providers in the United States and other jurisdictions. Please note that such jurisdictions may not provide the same protections as the data protection laws in your home country.

When we engage in cross-border data transfers, we will ensure that relevant safeguards are in place to afford adequate protection for personal information and we will comply with applicable data protection laws, in particular by relying on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of personal information. For more information about how we transfer personal information internationally, please contact us as set out in the “How to Contact Us” section below.

Data Privacy Framework

Best Sea Salts complies with the EU-U.S. Data Privacy Framework, the UK Extension of the EU-U.S. Data Privacy Framework, and the Swiss-U.S. Data Privacy Framework (collectively, the “Data Privacy Framework”) as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union, United Kingdom, and Switzerland to the United States. Best Sea Salts has certified to the Department of Commerce that it adheres to the Data Privacy Framework Principles (the “Principles”). If there is any conflict between the terms in this Privacy Policy and the Principles, the Principles shall govern. To learn more about the Data Privacy Framework program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

Best Sea Salts may transfer personal information to third parties as described in this Privacy Policy. Best Sea Salts maintains contracts with its third-party service providers restricting their access, use, and disclosure of personal information in compliance with our Data Privacy Framework obligations. Best Sea Salts may be liable if these third parties fail to meet those obligations and we are responsible for the event giving rise to the damage.

In compliance with the Principles, Best Sea Salts commits to resolving complaints about our collection or use of personal information. European individuals with inquiries or complaints regarding our Privacy Policy should first contact Best Sea Salts at support@buyseasalts.com. Best Sea Salts has further committed to refer unresolved Data Privacy Framework complaints to JAMS, an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us, or if we have not resolved your complaint, please visit https://www.jamsadr.com/eu-us-data-privacy-framework for more information or to file a complaint. The services of JAMS are provided at no cost to you. If neither Best Sea Salts nor JAMS resolves your complaint, you may have the ability to engage in binding arbitration through the Data Privacy Framework Panel. Additional information on the arbitration process is available on the Data Privacy Framework website at https://www.dataprivacyframework.gov.

Best Sea Salts may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.. Best Sea Salts’ commitments under the Principles are subject to the investigatory and enforcement powers of the Federal Trade Commission.

Children

Our Services are not intended for use by children under 16 years of age. If we learn that we have collected personal information through our Services from a child under 16 without the consent of the child’s parent or guardian as required by law, we will delete it.

Retention of Personal Information

We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected and processed, in accordance with our retention policies, and in accordance with applicable laws and regulatory obligations or until you withdraw your consent (where applicable).

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we use personal information and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.